Our work on a demo store
Northwind Linen Co. is a fictional store we built to show our work. Here is one of its product pages before and after we make it AI-ready, and the audit report you would get for it.
A product page, before and after
AI shopping assistants recommend products they can understand. This is the same dress as many stores publish it, and after the Sprint.
Before
Linen Wrap Dress, $139
"Beautiful linen dress. Perfect for summer. Available in 4 colours."
- Material
- unknown
- Fit
- unknown
- Price data
- unknown
- Stock data
- unknown
- Eleven words, with nothing about material, fit, care or occasion.
- No product structured data, so AI assistants can't read the price or stock reliably.
- No brand, GTIN or attributes. Reviews exist but aren't machine-readable.
- Images have no alt text.
After
Linen Wrap Dress, $139
A wrap dress cut from 100% pre-washed European flax linen, so it's soft from the first wear and won't shrink further. The adjustable tie waist and relaxed A-line skirt suit most shapes, and it works for the beach or dinner with a change of shoes.
- Material
- 100% European flax linen, pre-washed
- Fit
- Relaxed. Between sizes? Size down.
- Length
- Midi, 112 cm in size M
- Occasion
- Summer, holiday, daytime wedding guest
- Care
- 30°C gentle wash, line dry
Product structured data now carries price, stock, GTIN, brand and rating, and every image has alt text:
{
"@type": "Product",
"name": "Linen Wrap Dress",
"brand": { "@type": "Brand", "name": "Northwind Linen Co." },
"gtin13": "0000000000000",
"material": "100% European flax linen",
"aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.7", "reviewCount": "126" },
"offers": { "@type": "Offer", "price": "139.00", "priceCurrency": "USD",
"availability": "https://schema.org/InStock" }
}
Demo data: the GTIN is a placeholder and the rating belongs to the fictional store. For real stores we only use facts and identifiers you give us.
The audit report for this store
The automatic part runs in about a minute on our homepage. A person then checks it and adds three rewritten product descriptions before it reaches you.
Score out of 100 across six areas. The biggest gap is feed readiness.
| Area | Score | Biggest gap |
|---|---|---|
| Feed readiness | 10 / 25 | No barcodes on 6 of 8 sampled products; 40% have no product category |
| Page data and AI access | 6 / 20 | No product structured data; reviews not machine-readable |
| Product content | 7 / 20 | 78% of products under 60 words |
| Support readiness | 7 / 10 | No chat on mobile; FAQ misses international returns |
| Email and retention | 8 / 10 | Welcome flow, but no browse-abandon flow |
| Conversion basics | 8 / 15 | No sticky add-to-cart on mobile |
Recommended next step: the Sprint, starting with structured data and AI-ready copy for the 120 best sellers.
Chat with the store's AI support agent
This is the kind of agent we set up in your helpdesk. Ask about an order (try 1042 to 1045), sizing, shipping or returns. Ask for a refund and it hands you to a person instead of making promises.
What to look for
- It says it's an AI in its first reply, as the EU AI Act requires.
- It looks up orders through a tool, and a green tag shows when it does.
- It only quotes the store's policies and never invents dates or discounts.
- It passes refunds and complaints to a person.
- It answers in the customer's language. Try German or Spanish.
For your store we connect it to your real orders, policies and products in your helpdesk, and test it on 50 real questions before launch. Demo conversations aren't stored.
See this for your own store
The free audit takes about a minute. A person checks the full report and emails it to you within 1 business day.
Check my store